For creating SEO strategy we will have to look from the point of view of se's also. How se's are looking what they are doing and what are the factors influencing their results. There some factors even the best company must keep in mind while doing SEO. Check how search engines are showing results to your keyword searches. Create your keywords list for which you wish to accomplish SEO. Keywords are the main point that may decide how much relevant traffic we are certain to get. We also take help of Google keyword planner tool in finalizing our keywords. Identify the keywords that don't possess content. Create content for those keywords. Using long tail keywords rather than small tail keywords may bring better results in short time frame. Content is king in organic and natural SEO. Draft a article marketing policy very carefully. Create Content for human being not for se's. Never do stuffing of keywords. Now Google showing results based on intent based on keywor